LEGOLAND Japan’s Ninjago Pop Badge Series, Explained

LEGOLAND Japan Pop Badge L-3413 #2 — Purple Ninjago Souvenir, 2019

What Is a LEGOLAND Pop Badge?

Pop Badges are a category of souvenir collectible sold inside LEGOLAND theme parks. Each one is a small, circular disk with a printed graphic at the center, designed to sit upright in a clear, star-shaped plastic display stand. This particular badge has a purple outer ring and carries the markings “L-3413,” “#2,” and “©2019 The LEGO Group,” along with the LEGOLAND wordmark — identifying it as a park-produced item made under official LEGO Group licensing.

The graphic at the center depicts a Ninjago ninja figure in a dark, near-black outfit with a face mask and striking yellow eyes, holding a yellow staff. The background is rendered in warm orange flames. The “Limited Japan” inscription confirms the badge was produced specifically for LEGOLAND Japan, meaning it was only ever sold inside that single park.

Ninjago in 2019: The Franchise Behind the Badge

Ninjago launched in 2011 as an original intellectual property from the LEGO Group, blending ninja imagery with a fantasy setting in which a team of heroes each controls one of six elemental forces: fire, ice, lightning, earth, energy, and water. From its debut as a toy line, the franchise grew to encompass a long-running animated television series, theatrical films, video games, and a broad range of licensed merchandise — with new seasons continuing well past 2019.

By 2019, the copyright year stamped on this badge, Ninjago was in its tenth broadcast season, titled “March of the Oni.” That season leaned into darker visual territory, centering its conflict on powerful spirit-world antagonists. The fiery orange background on this badge’s illustration fits the dramatic aesthetic of that era, and the dark armor with luminous yellow eyes is consistent with designs appearing around that period. Pinpointing the exact character or costume variant from image information alone isn’t possible with certainty — the orange flame background shares a strong visual language with Kai, the fire-element ninja, though that attribution isn’t definitive.

LEGOLAND Japan and the Culture of Park-Exclusive Collecting

LEGOLAND Japan opened on April 1, 2017, in the Kinjo Wharf district of Nagoya — the first LEGOLAND in Asia, operated by Merlin Entertainments. By 2019, roughly two to three years in, the park’s limited souvenir lineup had grown to include collectible series like these Pop Badges.

In Japan, theme park exclusives occupy a dedicated space in collector culture. Parks like LEGOLAND Japan, Tokyo Disney Resort, and Universal Studios Japan all generate strong demand for merchandise that can only be purchased on-site. A badge bearing both a “Limited Japan” designation and a specific park origin carries a double layer of exclusivity that is unavailable through standard retail channels anywhere in the world.

The L-3413 catalog code and the “#2” marker together suggest this purple-bordered badge belongs to a broader series, with multiple variants distinguished by color or character design. Whether purple is one of several colors in a set — and how many pieces complete the run — is not confirmed by available documentation, but the numbering structure makes plain that others exist alongside it. Ninjago’s sustained global fanbase, built across more than a decade of animated seasons, toy sets, and films, gives the franchise a reach that extends well beyond Japan’s borders — which is precisely what makes a Japan-only park souvenir from a specific production year a distinct object in that larger collecting picture.