Bulma Rubber Keychain from Dragon Ball Super: Broly — Kura Sushi Japan Exclusive (2018)
A Restaurant-Exclusive Piece Tied to a Landmark Film
This soft PVC rubber keychain features Bulma, one of the most enduring characters in the Dragon Ball universe, rendered in a layered relief design that brings her illustration to life with depth and color. It attaches via a silver ball chain, making it a compact but detailed piece of character merchandise. What sets it apart from standard retail goods is its origin: this keychain was distributed exclusively through Kura Sushi, one of Japan’s largest revolving sushi chains, as a limited promotional item tied to the 2018 theatrical release of Dragon Ball Super: Broly.
Kura Sushi is well known in Japan for its customer reward machine — nicknamed Bikkura-pon — where diners can win a prize capsule after finishing a set number of plates. The chain has a long history of partnering with anime and film properties to produce exclusive limited-run premiums through this system. Items from these campaigns fall into a distinct category for collectors: they are restaurant premiums, tied to a specific dining experience at a specific time, and were never sold in toy stores, convenience stores, or through regular online retail channels. Obtaining one outside Japan required either being there in person or going through a forwarding service.
The Film and the Character Behind the Design
Dragon Ball Super: Broly opened in Japanese theaters on December 14, 2018, and marked a significant moment in the franchise’s history. As the first theatrical entry in the Dragon Ball Super continuity — the canonical sequel series to Dragon Ball Z that aired from 2015 to 2018 — the film brought the fan-favorite character Broly into official series canon for the first time. The announcement alone generated substantial excitement among longtime fans worldwide.
In the film, Bulma plays a central role: she initiates the search for the Super Dragon Balls that sets the entire story into motion. Her design on this keychain reflects her appearance in Dragon Ball Super — short blue hair and sunglasses — consistent with how she is depicted in the series’ later run. Bulma has appeared in Dragon Ball since the very first chapter in 1984, created by Akira Toriyama, making her one of the franchise’s most recognizable and longest-running characters. She is the daughter of the founder of Capsule Corporation and is portrayed throughout the series as a brilliant scientist.
Why Bulma-Specific Merchandise Draws Collector Attention
Dragon Ball commands a massive global fanbase across North America, Europe, and Latin America, which means merchandise from the franchise travels well across borders. Within that market, however, Bulma-focused items occupy an interesting niche. Compared to the volume of goods produced around Goku, Vegeta, or Broly himself, merchandise that puts Bulma front and center as the sole subject is comparatively less common. Fans who specifically follow her character tend to seek these pieces out precisely because they are less frequently produced.
Combine that with the film-specific context — this is a promotional item linked to a particular theatrical release, not a general character product — and it carries the character of a time-stamped memento of the Dragon Ball Super: Broly release period. The layered soft PVC format itself is a standard and well-regarded form of Japanese character merchandise, valued for its ability to faithfully reproduce costume details, hair color, and accessories in a durable, portable format.
Price: $12.23 | View on eBay
