What Squirtle, Cinnamoroll, and Evangelion Share

Today’s Random Four
Every morning we pull a handful of items from our store completely at random — and today, these four surfaced. Use code D2608205XS at checkout for an extra 15% off any of them, stacked on top of the sale prices already running. With today’s markdowns, that’s up to 30% off. Good for 3 days. New picks drop every morning, so check back — you never know what’ll turn up.

Japan’s promotional culture has long treated brand collaborations as opportunities for collectible merchandise. From fast food and convenience stores to global sports campaigns, these tie-ins produce items that outlast their original context. Today’s picks span nearly two decades of that tradition.

Squirtle McDonald’s Happy Meal Figure (2025)

This Squirtle figure comes paired with a Poké Ball and was released as part of McDonald’s Japan’s Happy Meal line in 2025. Pokémon, which launched in Japan in 1996, remains one of the most recognized entertainment franchises in the world.

Cinnamoroll Kikkoman Soy Milk Metal Coaster (2024)

A metal coaster produced for a 2024 limited promotional collaboration between Sanrio and Kikkoman’s soy milk brand in Japan. Cinnamoroll is a Sanrio character introduced in 2001, known for his round white body and long floppy ears.

Mari Evangelion 2.0 Clear File — Lawson Limited

An A4 clear file featuring Mari from the Evangelion 2.0 film, released exclusively through Lawson convenience stores in Japan. Clear files — rigid plastic document sleeves in A4 format — are one of the most common formats for anime promotional merchandise in Japan, often distributed through convenience store campaigns tied to specific releases.

Tunisia Coca-Cola World Cup Chip Keychain (2006)

A casino chip-style keychain representing Tunisia, produced for a Coca-Cola promotional campaign in Japan tied to the 2006 FIFA World Cup. The 2006 World Cup, held in Germany, was accompanied by merchandise campaigns from international brands across Japan.

About This Collection

These four pieces each come from a different type of brand partnership — fast food, a food company, a convenience store, and a global sports campaign — yet share the same quality of being made for a moment and outlasting it. From Pokémon at McDonald’s to Coca-Cola at the World Cup, they reflect how Japanese promotional culture has produced collectibles across genres and decades.