Inside Furuta’s Haikyuu Choco Egg and the Suga Figure It Holds

Koshi Sugawara — Haikyuu!! Choco Egg Figure by Furuta Seika

Haikyuu!! and the Choco Egg Series

Haikyuu!!, the manga by Haruichi Furudate that ran in Weekly Shonen Jump from 2012 to 2020, follows Shoyo Hinata and his Karasuno High School teammates as they push through competitive high school volleyball. The series completed 45 volumes and was adapted into a television anime by Production I.G starting in 2014, spanning four seasons before moving into theatrical releases. Both versions built a substantial international audience, reaching fans in North America, Europe, and Asia through licensed streaming and home video releases.

This figure belongs to Furuta Seika’s Choco Egg line — a format where a small PVC figure, sealed inside a plastic capsule, is packaged within an egg-shaped chocolate candy. The eggs were sold individually at convenience stores and supermarkets across Japan without revealing the character inside, making each purchase a blind-box experience. Haikyuu!! editions typically mixed characters from multiple rival schools into a single series, so assembling a complete set meant buying several eggs with no guaranteed outcome. This Sugawara figure stands approximately 5 cm tall on a small circular black base.

Koshi Sugawara: Karasuno’s Vice-Captain and Substitute Setter

Koshi Sugawara is a third-year student and vice-captain of Karasuno’s boys’ volleyball club, wearing the number 2 jersey. His position is setter — the player who orchestrates the team’s offense — but his arc in the series takes a distinctive turn when talented first-year Tobio Kageyama proves to be an exceptional starter and takes the spot. Rather than disappearing from the story, Sugawara evolves into Karasuno’s emotional anchor: steady, warm, and dependable in a way the team quietly relies on.

His appearance is immediately recognizable: silver-gray hair with a single wayward tuft at the front, and a calm, open expression that signals his character before he says a word. The figure reflects both. The dark navy Karasuno uniform with its orange accent lines is rendered faithfully at this small scale, with the number 2 visible in white — details that match the character’s established design throughout the series. Among international fans, Sugawara holds consistent popularity as one of the series’ most beloved supporting characters.

Shokugan: Japan’s Candy-Toy Collecting Tradition

Shokugan — literally “food toy” — is the Japanese term for a category of small collectibles sold alongside or enclosed within a food product. The genre developed in Japan from the 1970s and 1980s into a recognized hobby with its own secondary market and dedicated collector base. Furuta Seika, a confectionery company founded in 1952 and based in Osaka, launched the Choco Egg brand in 1999. It began with animal and dinosaur figures before expanding into licensed anime and game characters, collaborating over the years with properties including One Piece, Demon Slayer, Attack on Titan, and Pokemon.

For collectors outside Japan, Choco Egg figures carry a particular appeal: they were produced for the domestic market and were not distributed internationally through official channels. The blind-box format — familiar to collectors in other markets through comparable product lines — adds a layer of unpredictability that shokugan enthusiasts have embraced for decades. A Sugawara figure from this line represents both a specific character that fans know well and a format that is genuinely tied to where and how it was originally sold.