LEGOLAND Japan Pop Badge L-3513 — Green Ninja Lloyd Garmadon, 2020
From the Shop Floor to the Display Stand
The Pop Badge is a purpose-built display collectible: a circular printed badge set inside a green plastic rim, packaged with a transparent plastic stand so it can be propped on a shelf rather than pinned to a bag. This one — product code L-3513, carrying the copyright notice © 2020 The LEGO Group — was sold exclusively at LEGOLAND Discovery Center locations in Japan. The “Japan” designation matters: Pop Badges of this format are produced as location-specific merchandise, available only through the facility’s own retail shop, and not distributed through toy stores, department stores, or any wider retail chain.
The character printed on the face is Lloyd Garmadon, the Green Ninja of LEGO Ninjago, rendered in his signature green ninja outfit with blonde hair and the gold-and-brown chest symbol that represents his Golden Power throughout the series. It is an immediately legible visual for anyone who knows the franchise.
Lloyd Garmadon and the World of LEGO Ninjago
LEGO Ninjago launched in 2011 as an original theme from The LEGO Group, combining ninja and East Asian martial arts imagery with the LEGO minifigure format. From the beginning it was designed as a media franchise: the animated series Ninjago: Masters of Spinjitzu aired first on Cartoon Network and later on Netflix, running across multiple seasons over more than a decade. In 2017, the story reached cinemas with The LEGO Ninjago Movie. The result is a property that spans toys, animation, film, and games — and that holds a fan base well beyond its core children’s audience.
Lloyd Garmadon’s position within Ninjago is worth understanding. He entered the series as a supporting character — the son of Lord Garmadon, the saga’s primary villain — before gradually becoming the narrative’s central hero, the Green Ninja, a title the show treats as its highest rank. The tension between his identity as a hero and his bond with a destructive father gave the series an emotional dimension that set it apart. Among the Ninjago cast, Lloyd consistently ranks as one of the most internationally recognized characters, which is reflected in how frequently he appears across licensed products.
LEGOLAND Discovery Center Japan and the 2020 Context
Japan has two LEGOLAND Discovery Center locations: one in Tokyo, inside Sunshine City in Toshima Ward (open since 2012), and one in Osaka. Both are indoor, urban-format attractions — different in scale from the larger LEGOLAND resort parks — each with retail shops that carry exclusive merchandise not found elsewhere. The product notes confirm this badge was sold in Japan, though they do not specify which of the two facilities stocked it.
The 2020 copyright places this badge in an unusual year. COVID-19 led to temporary closures and strict attendance limits at indoor attractions across Japan, which may have affected how many of these badges entered circulation — though no firm conclusion can be drawn from the product information alone. What is straightforward is the cultural context: Japan has a long and active tradition of collecting location-exclusive goods from theme parks, museums, and similar venues, and the badge-with-stand format fits directly within that practice. The Pop Badge line, as an in-facility exclusive from an official LEGO licensee, represents exactly that category — a souvenir designed to be displayed, not just kept in a drawer, tied to a particular place and a particular moment in time.
Comes straight from Japan — no middleman
$14.07
Ships internationally • More photos on the eBay listing
