LEGOLAND Japan’s Vampire Pop Badge and Why Fans Collect It

LEGOLAND Japan Pop Badge L-3675 — Vampire Design, 2022

A Park-Only Souvenir from LEGOLAND Japan

The LEGOLAND Japan Pop Badge is a circular printed disc badge with a black outer rim — the color variant indicated by “Black” in the product designation. It comes with a separate clear display stand, allowing it to be shown upright without pinning it to fabric. The face of the badge shows the text “LEGOLAND Japan” in yellow lettering against a red background with orange burst effects, giving the design a high-energy seasonal feel. The item code L-3675 appears to be an internal LEGOLAND Japan catalogue number, and the badge carries a ©2022 copyright notice confirming its year of manufacture.

This is a park-exclusive souvenir, sold only inside shops within LEGOLAND Japan — not through general toy retailers or online storefronts. That structure places it firmly in the category of in-park collectible merchandise, a format well established at major Japanese theme parks, where character badges and similar items are issued in themed batches that rotate with seasons and events.

The Vampires and Their Place in LEGO’s Monster Roster

The badge features two LEGO minifigure-style vampires. The male wears a black suit with a red vest, red eyes, and fangs. The female wears a black dress with red accents, cobweb motifs, a white spider detail, and purple eyeshadow — a gothic pairing rendered entirely in LEGO’s familiar block-figure visual language. Whether these two figures are direct representations of existing LEGO set characters or designs created specifically for the park has not been confirmed, but the aesthetic is clearly consistent with LEGO’s established monster minifigure style.

LEGO has a documented history with vampire characters across several product lines. The 2012 Monster Fighters series is one of the most prominent examples, centering on Count Vampyre and Vampyre’s Bride as lead antagonists. LEGO’s Collectible Minifigures series has also included Halloween and gothic-themed vampire figures in multiple waves over the years. The badge’s red-and-orange background and character design suggest a connection to LEGOLAND Japan’s annual autumn event programming — the park typically holds a Halloween-season event in September and October — though whether this was a strictly seasonal release or a longer-run item is not confirmed.

LEGOLAND Japan and the Draw of Its Exclusives

LEGOLAND Japan opened in April 2017 in Nagoya’s Minato Ward, the first LEGOLAND in Asia. It is operated by Merlin Entertainments under license from The LEGO Group, which holds copyright over the branded merchandise. The park follows a model common to LEGOLAND parks worldwide: releasing themed souvenir items — badges, keychains, minifigures — that update with seasons and special events, naturally generating a collecting pattern among regular visitors and dedicated fans.

Because these items are only available by visiting the park in person, they carry a genuine Japan-exclusive character. The global LEGO collector community, particularly those focused on minifigures and park-specific merchandise, recognizes individual LEGOLAND parks as distinct sources of exclusive items. LEGOLAND Japan’s position as the only LEGOLAND in Asia gives its releases a particular profile among fans across the Asia-Pacific region and in Europe. Beyond the LEGO audience, the gothic vampire pairing has appeal to collectors drawn to Halloween and horror-themed merchandise more broadly — a design that communicates clearly regardless of whether the viewer is a LEGO specialist or not.