What Makes Furuta’s Super Mario Odyssey Choco Egg Figure Special

Mario and Cappy: A Furuta Choco Egg Figure From Super Mario Odyssey

What Choco Egg Is and Where This Figure Comes From

This small, fully assembled collectible comes from Furuta Confectionery’s Choco Egg line — a series of egg-shaped chocolate candies, each with a miniature figure tucked inside. The format belongs to Japan’s shokugan tradition, a category where a snack and a collectible are sold together as a single product. The figure arrives pre-painted on an included base; no assembly or painting is needed.

The Choco Egg line has been running since 1999, when Furuta’s debut series of miniature Japanese animals set off a nationwide collecting boom. From there, the company expanded into licensed collaborations with Nintendo, Pokémon, Disney, and others. Each series sells blind-box style — the packaging does not reveal which figure is inside — which drives the collect-them-all dynamic that defines the shokugan hobby.

This particular figure comes from a series tied to Super Mario Odyssey, released around the time of the game’s 2017 launch on Nintendo Switch. It is an officially licensed product, made under a rights agreement with Nintendo.

Mario, Cappy, and the Game Behind the Pose

Super Mario Odyssey launched worldwide on October 27, 2017, and quickly became one of the Nintendo Switch’s landmark titles. The game sends Mario across a series of open-world kingdoms alongside Cappy — a new character who takes the form of a white top hat with living, expressive eyes. Throwing Cappy to capture enemies is the game’s central mechanic, and it gave Odyssey a distinctive identity that set it apart from earlier entries in the series.

The figure shows Mario mid-throw, casting Cappy to his left — a direct visual reference to the game’s core action. This is not a generic Mario pose but one specific to Odyssey, making the character reference immediately clear. Because Cappy was created exclusively for this game and merchandise featuring him is almost entirely tied to Odyssey, the figure anchors itself unmistakably to one moment in the Mario franchise’s history. Mario’s look follows the design established in the 1980s: red cap, red shirt, blue overalls, white gloves, brown boots.

Shokugan, Japan-Only Distribution, and the Collecting Context

Furuta Choco Egg figures were sold through Japanese grocery stores, supermarkets, and convenience stores — standard food retail, not specialty toy shops. The series has never been formally distributed outside Japan, which means these figures exist as domestic Japanese merchandise for buyers elsewhere in the world.

Shokugan as a collecting category has gained international recognition in recent years, partly because the officially licensed, blind-packed format occupies a distinct space from its Western equivalents — often compared to Kinder Surprise in Europe, but different in the range of licensed IP and the approach to figure design. For Super Mario fans, Odyssey’s status as a Switch-generation standout and Cappy’s role as a game-specific character give this figure a clear identity within the broader landscape of Mario merchandise.