Inside Furuta’s Choco Egg: A Splatoon 2 Squid Figure

Furuta Choco Egg Splatoon 2 Inkling Squid Figure in Neon Green

The Inkling’s Other Form

In Splatoon 2, the Inkling is never just one thing. Nintendo’s ink-based third-person shooter, released for the Nintendo Switch on July 21, 2017, centers on a species that shifts between human and squid forms at will. In human form, Inklings move upright, hold weapons, and spray ink across walls and floors. Switch to squid form, and they drop low, gliding through their own ink to move quickly and refill their tank. It is a small but mechanically essential transformation that defines how the game is actually played.

This figure captures that squid form — the one most grounded in the game’s core loop. Rendered in neon green, one of the recurring ink colors that players choose as their team’s signature shade, the sculpt follows the stylized proportions of the in-game model: a pointed head, expressive eye markings with a metallic silver outline, and multiple tentacles, one of which carries the franchise’s characteristic circular spot pattern in a darker green. A circular dark grey base with a thin black support rod keeps the figure upright. The material is molded and painted plastic, produced in the compact format standard to the Choco Egg line.

How Choco Egg Became Japan’s Defining Food Toy

Furuta Confectionery Co., Ltd., founded in 1952 and based in Osaka, is the company behind this figure. Their Choco Egg concept is straightforward: an egg-shaped chocolate shell conceals a small capsule, and inside that capsule is a miniature figure. The line launched in 1999 with a Japanese animal collection that triggered a nationwide food toy boom, drawing in adult collectors alongside the usual younger audience and pushing the quality of enclosed figures well beyond what the candy-plus-toy format had previously offered.

Food toys, or shokugan, are a distinctly Japanese product category: a snack sold at convenience stores and supermarkets at an accessible price, with a collectible figure packaged inside. The format typically uses blind box distribution — the buyer does not know which figure is in the capsule until it is opened — which encouraged trading between collectors and the pursuit of complete sets. Furuta’s Choco Egg became one of the most recognized names in the genre precisely because the figures were detailed enough to justify that collecting behavior.

After the success of that initial animal series, Furuta expanded into licensed collaborations with anime, film, and game properties, including Nintendo titles. The Splatoon 2 Choco Egg line fits into that history. The exact series number and release month are not confirmed in available records, though the timing aligns with the period following Splatoon 2’s 2017 launch. Furuta is understood to have produced multiple waves of Splatoon Choco Egg figures across the game’s years of active online support, which continued through roughly 2022.

What Brings International Fans to This Figure

Splatoon 2 built a substantial audience outside Japan. In North America and Europe, it became one of the Nintendo Switch’s flagship titles, and the franchise’s identity — its fashion-forward character design, vivid color palettes, and original music — extended collector interest well beyond the game itself. Furuta’s Choco Egg figures, however, are manufactured for Japan’s domestic market, with no regular international retail presence, which makes them a distinct category of official Nintendo merchandise for fans elsewhere.

The squid form is also a less common subject in Splatoon merchandise, where the human-form Inkling tends to dominate figurine releases. A figure focused specifically on the in-game transformation — the crouching, gliding squid with its ink-colored palette — occupies a different space in a Splatoon collection than a standard character figure does. As a product produced under Nintendo’s merchandise licensing arrangements by a Japanese confectionery company with decades of food toy history, it sits at a particular intersection of gaming fandom, Japanese pop culture, and shokugan craftsmanship.