LEGOLAND Pop Badge L-3413 #2 (2019): A Guide to This LEGO Ninjago Theme Park Exclusive
What Is a LEGOLAND Pop Badge?
The Pop Badge is a format of collectible pin badge sold exclusively at LEGOLAND theme parks and LEGOLAND Discovery Centers worldwide. Each badge consists of a round disc with printed artwork set inside a plastic rim, packaged with a clear two-pronged display stand — designed from the outset to be shown off on a shelf as much as worn. This particular piece, catalogued as L-3413 #2, was manufactured in 2019 under official license from The LEGO Group, as confirmed by the ©2019 The LEGO Group copyright mark on the badge itself. The product code L-3413 identifies the specific design, while the #2 designation indicates its place within a numbered series released alongside sibling badges — a structure that invites collectors to seek out the full set. Which specific LEGOLAND location — Windsor, Billund, one of the US parks, Nagoya, or elsewhere — originally sold this badge is not determinable from the available information.
The Character and the World of LEGO Ninjago
The artwork on this badge depicts a ninja in a black suit carrying a golden katana, rendered in the style of LEGO minifigure artwork. In Ninjago’s established color coding, black is the signature color of Cole, the Master of Earth and one of the core ninja who has appeared since the very beginning of the franchise. Cole has remained a central figure across more than a decade of storytelling, making him one of the most recognized characters in the lineup. That said, the specific pairing of a black ninja with a golden katana — rather than Cole’s more commonly associated weapon, the Scythe of Quakes — may reflect a simplified or generalized ninja design created for badge artwork, and pinning it to a specific season or weapon lore is not straightforward.
LEGO Ninjago itself launched in 2011 as an original intellectual property from The LEGO Group, building an action-adventure world around ninja protagonists that expanded rapidly into toys, an animated television series, video games, and eventually a theatrical film. The LEGO Ninjago Movie arrived in 2017, broadening the franchise’s global audience considerably. By 2019 — the year this badge was produced — the animated series was airing its tenth and eleventh seasons, and Ninjago merchandise across all categories was particularly active.
Theme Park Exclusives and the Appeal of Numbered Series
Theme park-exclusive merchandise occupies a distinct place in collector culture precisely because it cannot be picked up through ordinary retail channels. The Pop Badge format fits into a long tradition of park-only pin and badge collecting seen at major attractions worldwide — items that serve as tangible proof of a visit, or as targets for collectors who never made the trip. The numbered series structure of the Pop Badge line — with L-3413 #2 implying at least one companion badge sharing the same series code — is a deliberate design choice that resonates strongly with collectors motivated by completion. The included display stand reinforces this: the badge was built to be displayed, not just owned. As a 2019 production, it is now a discontinued item from a specific chapter of both the Ninjago franchise and LEGOLAND’s merchandise history.
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