Your Guide to Kento Nanami’s Choco Egg from Jujutsu Kaisen

Kento Nanami Choco Egg Mini Figure — Furuta x Jujutsu Kaisen

A Chocolate Egg Hiding a Miniature Jujutsu Sorcerer

Furuta Confectionery, an Osaka-based candy maker, has been tucking miniature figures inside chocolate eggs since 1999. The format is deliberate: an egg-shaped chocolate shell conceals a small plastic capsule, and inside that capsule sits a single injection-molded figure. You do not know which character you will get until you crack the shell open — that randomness is built into the product by design, and it is what drives the collecting culture around Choco Egg in Japan.

Furuta has run licensed collaborations across decades of popular franchises, from Pokemon to One Piece to Demon Slayer, and Jujutsu Kaisen entered the lineup following the anime’s first season, which aired from October 2020 to March 2021. The exact wave this particular Nanami figure belongs to cannot be confirmed from available information, though the Jujutsu Kaisen goods peak — roughly 2021 through 2023 — is when most of the series’ Choco Egg figures entered circulation. Choco Egg is sold primarily through Japanese convenience stores, supermarkets, and toy shops, which means individual figures rarely reach international markets through ordinary retail channels.

Kento Nanami: An Unlikely Sorcerer with a Devoted Following

Jujutsu Kaisen is a manga by Gege Akutami, serialized in Weekly Shonen Jump since March 2018. The anime adaptation, produced by MAPPA, aired from October 2020 to March 2021, with international streaming — including through Netflix — building a substantial audience across North America, Europe, and Southeast Asia. A second season followed in 2023, and the theatrical film Jujutsu Kaisen 0 released in December 2021.

Kento Nanami is a Grade 1 jujutsu sorcerer with an unusual backstory: he previously left the jujutsu world to work as a salaryman before returning to it. That history shapes everything about him — his methodical thinking, his strict sense of professional obligation, his refusal to treat sorcery as anything heroic or romantic. His look is equally recognizable: blonde hair swept back, round glasses with distinctively green-tinted lenses, a dark suit, and a yellow tie printed with black polka dots. The Choco Egg figure reproduces these details faithfully at a small scale, including a pose of him adjusting his tie — understated and composed, entirely in keeping with his character.

Nanami consistently ranks among the most popular characters in the franchise, particularly among anime viewers who encountered him during the first season’s standout episodes. That following translates into genuine collector interest in goods bearing his likeness.

Shokugan: Japan’s Food-Toy Collecting Tradition

Shokugan — combining the Japanese words for “food” and “toy” — describes the broader category this figure belongs to. The concept dates back to the 1970s and 1980s in Japan and remains a distinct, active segment of the collectibles market. Choco Egg sits within this tradition, but its egg-shaped chocolate format and capsule interior give it a particular identity among shokugan collectors. It differs from gashapon (capsule vending machines) in that it is purchased as a single retail item rather than dispensed from a machine — though the same principle of surprise and set completion applies to both.

The random-insert model drives a culture of trading and roster completion. Collectors pursuing a full series often accumulate duplicates and trade with others who are missing different pieces. Because Choco Egg distribution is concentrated in Japan, figures of characters from globally recognized franchises tend to attract interest well outside the domestic market — and a character with Nanami’s international following is a natural focus for that cross-border collector activity.