Furuta’s Choco Egg Brought Dedenne to Pokemon Collectors

Dedenne Pokemon Choco Egg Figure — Furuta Confectionery, XY Series

A Chocolate Egg with a Pokemon Inside

This miniature plastic figure of Dedenne comes from Furuta Confectionery’s Choco Egg line — a Japanese candy product where a foil-wrapped chocolate egg conceals a capsule holding a collectible figure. The listing offers the figure as a standalone piece, already extracted from its egg. Photographs also show part of the original printed wrapper, which carries the Furuta and Choco Egg branding alongside an illustration of Dedenne. The figure itself shows the character seated on a curved black element, fixed to a small red oval base, with the round body, oversized black-rimmed yellow ears, and antenna-like whiskers all rendered in molded plastic.

Furuta produced the Pokemon edition under official license from The Pokemon Company. The XY-era lineup was released to coincide with the sixth generation of the franchise: the games Pokemon X and Y launched worldwide on October 12, 2013, and the accompanying anime series began airing in Japan five days later. Generation VI was a significant moment for the series — the first mainline games to use fully three-dimensional polygon graphics, set in the France-inspired Kalos region.

Shokugan: Japan’s Food-Toy Tradition

Shokugan, meaning “food toy,” is a distinctly Japanese category of confectionery sold with small collectible bonuses — figures, cards, or other items bundled inside the packaging. The format has been part of Japanese retail culture since the 1980s, with a notable boom across the 2000s. Furuta’s Choco Egg, launched in 1999 with a series of detailed animal figures, was one of the products that helped define that boom and pull general consumers into collecting.

Its central mechanic is deliberate: the figure inside is hidden until the egg is opened, so buyers have no way of knowing which character they’ll receive. That built-in randomness encouraged repeat purchases and informal trading among collectors trying to complete a set. The Pokemon collaboration extended across multiple generations before XY, and the XY lineup added sixth-generation characters — including Dedenne — to a roster that had been growing for years. Choco Egg was sold through Japanese convenience stores, supermarkets, and traditional candy shops, with no formal distribution outside Japan.

Dedenne’s Place in the XY Era

Dedenne (National Pokedex No. 702) is an Electric/Fairy-type Pokemon introduced in Generation VI — a small, round rodent with orange-brown fur, large ears bordered in black, and distinctive whisker-like antennae that serve as conductors for its electric charge. Its name is widely thought to combine “denki,” the Japanese word for electricity, with the French words “antenne” (antenna) and “dent” (tooth), though the official etymology has never been confirmed. That French connection fits neatly: Kalos was modeled on France, and Dedenne debuted alongside it.

In the XY anime, Dedenne appeared as the partner of Bonnie, the younger sister of Ash’s traveling companion Clemont. That recurring role gave the character a near-constant on-screen presence throughout the series, positioning it as one of the recognizable mascot-level faces of the XY era and driving its appearance across promotional material and merchandise. For collectors who followed the anime, the character carries clear associations with that chapter of the franchise — and the Furuta figure captures those familiar design details in compact, molded form.