Luffy’s Fes Costume From One Piece Film Red, Explained

Luffy Fes Costume Rubber Mascot Keychain from One Piece Film Red

The Franchise and the Captain of the Straw Hat Pirates

One Piece is the manga series created by Eiichiro Oda, serialized in Weekly Shonen Jump since 1997 and among the longest-running titles in the magazine’s history. By 2024, the series had surpassed 500 million volumes in print worldwide — a figure that reflects both its domestic dominance and its reach across North America, Europe, and Asia. The TV anime has aired continuously since 1999. At the center of the story is Monkey D. Luffy, captain of the Straw Hat Pirates. Having eaten the Gum-Gum Fruit, his body became elastic like rubber, and he has spent nearly three decades of storytelling chasing a single goal: to become King of the Pirates. Luffy is the most recognizable figure in the franchise and one of the most widely known characters in anime and manga internationally.

Film Red, Uta, and the Fes Costume

The fifteenth One Piece theatrical film, Film Red, opened in Japan on August 6, 2022. Directed by Goro Taniguchi and produced by Toei Animation, it became one of the highest-grossing anime films in Japanese box office history, earning over 20 billion yen domestically. Its story is built around Uta, a new character presented as the daughter of the pirate Shanks, whose voice draws vast crowds to a grand outdoor concert. That musical premise shapes the film’s entire visual world — including a special wardrobe for Luffy and several other characters called the Fes Costume.

Luffy’s Fes Costume trades his familiar red vest and straw hat for something more theatrical: a black open jacket, red shorts with yellow details, black sandals, a pink bandana, and a large black-and-gold pirate hat bearing a white skull emblem. A skull pendant at the collar completes the look. This design was created specifically for Film Red’s festival-concert atmosphere and was used across a broad range of merchandise tied to the film. Ado, the Japanese singer who voiced Uta’s musical performances, had a substantial following before the film opened, and her involvement drew attention to Film Red well beyond the existing One Piece audience.

Rubber Mascot Keychains and the Japanese Character Goods Market

Rubber mascot keychains — sometimes labeled PVC rubber strap keychains in English listings — are a long-established format in Japan’s character goods market. They are molded from soft PVC or TPR rubber in a die-cut shape that follows the character’s outline, and attach to bags or key rings via a ball chain. The format is a practical choice for promotional merchandise tied to anime films: relatively quick to produce, durable, and faithful to a character’s specific colors and design details. They are distributed through various channels — cinema goods counters, anime specialty retailers, prize game machines, capsule toy dispensers, and convenience store tie-ins — though the specific manufacturer and original distribution channel for this piece are not confirmed from the available information.

For collectors outside Japan, goods produced for the domestic market rarely appear through standard international retail. Film Red merchandise in particular represents a defined moment in One Piece history — tied to a specific film, a specific costume design, and a release period that has since passed — which is what leads collectors to seek pieces like this through import routes.