Why LEGOLAND Japan’s Bigfoot Pop Badge Puzzles Collectors

LEGOLAND Japan Pop Badge L-3675 — Pink Border, Bigfoot Character, 2023

What Is a LEGOLAND Pop Badge?

The Pop Badge is a souvenir collectible sold exclusively through the retail shops inside LEGOLAND theme parks. Each badge is a circular disc housed inside a three-dimensional molded plastic border — in this case, pink — with a printed LEGO-character design on the face. The format sits in its own category, distinct from Japan’s blind-box or capsule-toy traditions: these are single-item, open-shelf purchases made in person at the park. Badge L-3675 carries a ©2023 The LEGO Group copyright mark, confirming it was manufactured and released in 2023 as an officially licensed product. The numbered product code is part of LEGOLAND’s own internal catalog system, and the high sequence number suggests the park has issued a very large number of distinct designs over the years, though no confirmed total is publicly available.

The Character: A Furry LEGO Mystery

The design shows a brown, heavily furred creature rendered in LEGO minifigure style — two prominent yellow fangs, small white eyes, and an intense expression that immediately evokes Bigfoot or Sasquatch. LEGO has produced Yeti- and Bigfoot-adjacent characters across several of its themes over the years, so this design could belong to an established set or line. Equally plausible is that it is an original character created specifically for LEGOLAND Japan’s souvenir program, a practice the parks do use alongside standard LEGO IP. At this point, the precise origin — which set, which theme, or whether it is a park-only creation — has not been confirmed. That genuine ambiguity is unusual for a piece of officially licensed merchandise, and among collectors who follow LEGO products or LEGOLAND souvenirs, it adds a layer of open-ended interest that a clearly identified character would not.

LEGOLAND Japan and the Culture of Park-Only Souvenirs

LEGOLAND Japan opened in Nagoya in April 2017 and remains the only LEGOLAND resort in the country as of 2026. The Pop Badge line has been a continuous part of the park’s retail offering since launch, with new designs introduced regularly as themes rotate and seasons change. Because these badges are sold only at the Nagoya location — not through the LEGO Group’s own online store, not at toy retailers, and not at any other LEGOLAND facility worldwide — acquiring one from outside Japan requires either a direct visit to Nagoya or a secondary channel. This structure is one Japanese collectors recognise well from the theme-park souvenir culture that has developed around properties like Tokyo Disneyland: geographic restriction is understood as inseparable from the appeal. For international buyers who collect LEGO merchandise or follow numbered souvenir series, L-3675 represents a specific entry in a long sequence of designs. The Bigfoot motif — a figure with lasting cultural resonance in North America and Europe — adds a dimension of character appeal on top of the format’s built-in collectibility, which is why badges like this find an audience well beyond the visitors who first picked them up in Nagoya.